Turning comments into DMs

This is the simplest automation and the most used one. When someone comments a keyword on your Instagram or Facebook post, Ignix sends them a private DM.

Step by step

1. Go to Automations and open the "Comment→DM Flow" tab.
2. Choose the account and, if you want, the specific post it applies to.
3. Write the keyword or keywords that trigger it.
4. Write the DM that will be sent.
5. Optionally add: a public reply to the comment, a welcome message with a button, a follow requirement, an email capture step, or a handoff to a human.
6. Save and activate.

Vary the messages with AI (with an AI add-on: the Inferno plan or the AI add-on): each person gets a different version of every message — same meaning, same links and codes — so the automation doesn't read like one. More in "Chatbot flows in the visual builder".

Private replies to comments only work on Instagram and Facebook. On Bluesky and Reddit, Ignix opens a direct message with the commenter instead; it only arrives if their settings accept messages from your account, and the first message must be text. YouTube, LinkedIn, Threads and TikTok allow public replies only.

Limits set by Meta (not by Ignix)

• One private reply per comment. After a comment, Meta lets the automation send exactly one message: text and up to 3 buttons, with no image or video. Everything else in the flow — a second message, media, a question — is sent once the person replies, either by writing or by tapping a reply button (link buttons don't count). The editor marks those steps with "Sent once the person replies to the first message".
• Facebook only answers personal profiles. Comments made as a Page — including your own Page — never receive a private reply, so nothing happens for them.
• 7 days. The private reply must go out within 7 days of the comment.
• Testing it: comment from another account. On Facebook, use a personal profile (not a Page); on Instagram, an account other than the connected one.