Autopilot: plan a week of content

Autopilot plans and writes content for you, and everything it makes lands as drafts — it never publishes on its own.

Pick the accounts, how many pieces (1 to 16) and when: today, tomorrow, this week, next week, this month or next month. "Next week" starts on Monday and "next month" on the 1st, not seven or thirty days from now. Add a brief if you have one; leave it empty and Autopilot picks high-value topics for your brand. Then:

• One strategist pass plans the campaign: a different angle per piece — educational, proof, story, contrarian — spread across the period, informed by what you already published, scheduled or left in drafts, so it does not repeat you.
• Every piece is then written for each account you selected, in that account's own learned voice, and natively for its network: caption length, hooks, CTAs and hashtag habits differ between Instagram, X or LinkedIn on purpose. When the same piece goes to two accounts, the second gets a genuinely different version — a new hook and a different structure — rather than a paraphrase.
• Facts from your brief — prices, names, dates — are locked and survive every adaptation unchanged. If your brief or brand context is too thin to plan well, Autopilot says what is missing in an amber note instead of inventing.

A run takes a few minutes, so it happens in the background: you can leave the page as soon as you start it, the drafts appear in the calendar as they are made, and Ignix emails you when it finishes.

What it plans from: your niche first

Before planning — a run of several pieces, or a single piece with no description — Autopilot looks at what is working right now in your niche: it works out the topic your audience watches from your brand profile (for an agency, "social media tips" rather than "marketing agency") and reads the reels on that topic with the most views. Topics and formats come from there; your brand is the author and the voice, and at most one piece in five is about your own product. Each piece gets a goal — to be saved, shared, commented on, followed or to bring leads — and a format that serves it (a list of named tools, this vs that, a ranking, myth vs truth, a POV, a numbered series…). Roughly 70% of a plan comes from the niche, about 15% from what already worked on your account, and about 15% is built around a random hook from the Ignix library, so the plan keeps exploring instead of repeating itself. If your account speaks as a person or a character (Sparky AI → Knowledge), they are the protagonist of every piece, with storytelling formats of their own: a story, lessons learned, a day with them, a challenge. Nothing is copied: it models how the pieces that work are built, never their words. This costs you no credits. The niche is refreshed once a week.

X: what works in the niche of that network

On X, the references are the posts that work in your X niche research. That research is reused for a week per workspace, so it is not paid twice.

Repeat it: a plan that follows itself

Under "More options" you can set the run to repeat every day, every week or every month. It is saved as a content plan, runs on its own at 7am in your timezone, and emails you each time — so you stop asking for content and start reviewing it. The plans in progress are listed under the panel, where you can pause, resume or delete them. If you did not set it beforehand, Ignix offers to repeat the run right after it finishes.

Suggested dates

Each draft carries a suggested date, taken from your posting queue for that weekday when you have one, or from your accounts' best posting times, in your organization's timezone. Two accounts getting the same piece get different slots, so nothing looks stacked in the calendar. The date is a proposal: open the draft and press schedule to confirm it, or change it first.

More options

• Copy the style of: each target account (the default), one specific account even when publishing to others, only what you taught in Knowledge, or nothing at all — useful for trying something new without fighting what Ignix learned.
• Image size: automatic (by format and network), square, portrait, story or landscape.
• Put yourself in the images: if your workspace speaks as a person or a character with reference images, they travel with every photo-style image. See "Who speaks".
• Ask for a keyword in comments: the piece closes by asking people to comment a word, and Ignix creates the comment-to-DM automation that delivers the resource — before the post is even published, bound to that specific draft. Needs at least one resource in Knowledge, and works on Instagram and Facebook only. Optionally it can ask them to follow you first.

Formats, images and video

By default the strategist chooses the format per piece among what your selected networks support (post, carousel, story, reel). With several networks selected you can force a format per network — a carousel on Instagram and a plain post on X, say.

Images spend AI credits: 20 each, or 40 when they carry your photos or your character. Before you launch, the panel shows roughly what the run will cost and what you have left. If your credits don't cover the run, the button stays off and the panel tells you what's missing. If they run out mid-run, Autopilot keeps going with text only and the email tells you which pieces were left without images. Reels can be made in two ways. With your own video provider key, Autopilot generates the video and, if you asked for images, animates a brand image made in your account's style rather than starting from a blank prompt. Or, if you connected Claude (or another assistant) to Ignix, with "Reel with Claude" — see below.

Reels with Claude

If you connected Claude to Ignix (Settings → MCP server), the format list shows "Reel with Claude", and "Auto" can include these reels too. Autopilot plans each reel like any other piece and leaves its text in the draft; the video is made by your assistant with Ignix Editor on your computer, in your brand's voice. Ignix supplies the voice-over (12 voices, 3 AI credits per 100 characters; a one-sentence reel line costs 3) and the sound effects (a library of 75, free; a new one costs 15).

• On the day of each reel, at 8:00 in your organization's timezone, you get an email with one prompt to paste: "Make my pending Ignix reels". It covers today's reels and any you missed, not the days ahead. If a run finishes after 8:00 with reels for today, the prompt comes straight in the "Autopilot finished" email.
• Paste it into Claude Code, in the Code tab of the Claude desktop app, or into Codex in the ChatGPT desktop app, with Ignix connected: they can run Ignix Editor on your computer; the chat in your browser and Cowork cannot. The first time, the assistant installs it itself, asking your permission before each step.
• The calendar marks those drafts with 🎬 and lists them under the Autopilot panel, each with its own prompt, so you can make just one or get ahead on another day.
• When the video is ready the assistant attaches it to its draft; you review it and schedule it like any other post. If you did not ask for a keyword in comments, the reel ends with a different call to action.

Ignix Editor is Ignix's own video tool and free to use. It runs on Mac and Windows; it does not run on Linux yet.

Long YouTube videos with Claude

With a YouTube account selected, the format list also shows "YouTube video with Claude": a horizontal video of several minutes (usually 5 to 12) instead of a Short. It arrives through the same email and prompt as reels, but the assistant follows a different playbook:

• It picks the format the topic needs: tutorial, explainer, a story or real case, history, curiosities, documentary, myth vs reality, advice with situations or comparison.
• It researches: every fact, number or real story has a source, and what it cannot check it leaves out. The sources go in the description.
• It shows you the plan first (titles, chapters, length, voice and credits), then the script in parts; it does not generate the voice until you approve.
• It suggests where your photos or clips would work, or free footage you can download from Pexels or Pixabay, and whether an image is worth generating.
• It builds the video with its thumbnail (two or three options), the title and a description with chapters, and leaves it in the draft. It can also cut Shorts from the best moments, reusing the voice.

The voice-over of an 8-minute video is about 7,000 characters: some 70 blocks of 100 at 3 credits each, about 210 credits. Rendering several minutes on a laptop takes a while, often 15 to 40 minutes.

Cost and plans

Autopilot comes with every plan; what limits it is the AI credits, which come with your plan: 500 a month on Spark, 2,000 on Blaze, 5,000 on Scale, 15,000 on Inferno. Each piece costs 35 credits per account it goes to, plus 20 per image (40 with your photos or your character), and a run that plans a campaign adds 25 once for the plan. So one post with its image on one account is 55, a three-image carousel 95, and a three-idea run with images on one account about 190: on Spark that is a fair test rather than a weekly habit. Billing → What credits buy has the full list. If your team uses content approval, Autopilot drafts go through the same review as everything else.