Autopilot: plan a week of content

Autopilot plans and writes content for you, and everything it makes lands as drafts — it never publishes on its own.

Pick the accounts, how many pieces (1 to 16) and the period: today, this week or this month. Add a brief if you have one; leave it empty and Autopilot picks high-value topics for your brand. Then:

• One strategist pass plans the campaign: a different angle per piece — educational, proof, story, contrarian — spread across the period, informed by what you already published so it does not repeat you.
• Every piece is then written for each account you selected, in that account's own learned voice, and natively for its network: caption length, hooks, CTAs and hashtag habits differ between Instagram, X, LinkedIn or Reddit on purpose.
• Facts from your brief — prices, names, dates — are locked and survive every adaptation unchanged. If your brief or brand context is too thin to plan well, Autopilot says what is missing in an amber note instead of inventing.

Suggested dates

Each draft carries a suggested date, taken from your posting queue for that weekday when you have one, or from your accounts' best posting times, in your organization's timezone. The date is a proposal: open the draft and press schedule to confirm it, or change it first. The drafts list shows each proposal as a small calendar chip.

Formats, images and video

By default the strategist chooses the format per piece among what your selected networks support (post, carousel, story, reel). With several networks selected you can force a format per network — a carousel on Instagram and a plain post on X, say.

Images count against your plan's monthly quota; when the quota runs out, Autopilot keeps going with text only. Reels use your own video provider key and, if you asked for images, the video animates a brand image generated in your account's style rather than starting from a blank prompt.

Cost and plans

Autopilot is included from the Blaze plan. If your team uses content approval, Autopilot drafts go through the same review as everything else.