For independent musicians, bands and DJs
You post a clip of the new song. People comment “this is on repeat”, “where can I hear the full thing?”, a row of fire emojis — and while you are at rehearsal, at your day job or on stage, the moment cools off. Ignix answers every comment with a DM: the full song on Spotify, Apple Music or wherever you are, a pre-save for the next one and an invite to your mailing list. The fan who was ready to press play presses play.
Official Instagram API · Any comment or a keyword · 7-day trial on Spark
1 · Under your Reel
john.music · 2 min
this song is on repeat 🔥
Sent you a DM 🎧
2 · In their DMs
Thanks for listening! Here’s the full song 🎧
Midnight Drive
New single · tap to listen
Listen now
Pre-save the next one
Join the mailing list
3 · In your contacts
john.music
✓ Email saved
Tagged by release, with his email — he hears about the next one first.
Your single, your album, your pre-save page or your merch store: you paste the link, Ignix delivers it as a button. No integration to connect, nothing to approve.
Release week, without Ignix
Friday at midnight the single is out. Saturday you post the clip and it takes off — by Sunday night there are three hundred comments. You answer the first forty by hand, pasting the same link between soundcheck and a shift. The other two hundred and sixty were people who liked the song enough to say so. Most of them never heard the full track.
Tap the profile, tap the link, find the song in a list. Every step loses someone. A button inside the DM is one tap.
Rehearsal, a day job, a gig two hours away. Nobody can sit and answer three hundred comments the night they arrive.
A comment is a fan raising a hand. Without a follow or an email, your next release starts from zero again.
Not a feature list — the people it was built for. If three of these sound like you, you will feel at home.
Six things you set up once, from a template, and leave running while you make music.
Any comment, or only the ones with a word you choose. They get a DM with the full song as a button — and, if you like, a public reply under their comment so everyone sees it works. You can ask them to follow you before the link arrives.
Two weeks out, post a snippet and point the button at your pre-save link. Everyone who comments is a listener waiting for Friday.
Send fans to your merch store, or sell the digital extras from your own link in bio — stems, a lyric book, the acoustic take, a membership for early demos. Paid into your own Stripe with 0% commission from Ignix. Store from Blaze.
The DM can ask for an email before it sends the song. It is saved in the fan’s contact with a tag for that release — and with a Zapier or Make step it lands in the email tool you already use.
Someone reacts to your story, they get a thank-you and your latest song. With the AI add-on, Sparky also answers the usual questions — next gig, tickets, is there vinyl — from what you taught it, in the fan’s language.
If you teach or rent out your room, students book a slot inside the DM or on your booking page, straight into Google Calendar, with reminders. From Blaze.
Release day is one day. What decides a song is the weeks around it — and the comments in every one of them.
A snippet on Reels, TikTok and YouTube Shorts, scheduled together. Every comment gets the pre-save.
Point the button at the song. Everyone who pre-saved is listening; everyone who comments today gets the track in seconds.
Keep posting: the live take, the story behind a line, the first reactions. The same automation keeps answering.
Your fans are tagged by song. The next one starts with the people who already said yes.
Our free hook library has 49 hooks written for musicians — the on-screen line that makes a stranger stop scrolling — among more than a thousand. Sell the moment the song is for, not the fact that it is out.
Spark, $19 a month: one Instagram account, comment-to-DM with up to 1,000 automatic replies a month, the scheduler and AI captions — with a 7-day trial. Blaze, $39: three accounts (Instagram, TikTok and YouTube, say), unlimited replies, the link-in-bio store and bookings. The AI that answers your fans’ questions is a $29 add-on on any plan, included in Inferno.
7-day trial on Spark, monthly
1 account for $19 · 3 for $39
Two months free if you pay the year
Support in under 24 hours, weekends included — or that month is free
Connect Instagram, paste your song’s link into the comment-to-DM template and turn it on. Your next Reel does the rest — seven days on Spark to watch it work.
With any link. You paste the link to the single, the album, the pre-save page or your profile, and Ignix sends it as a button in the DM. There is no Spotify or Apple Music integration to connect — and nothing that breaks when they change something.
Yes — Creator or Business. That is Meta’s rule for every tool, not ours, and switching takes a minute in the Instagram app. Facebook Pages work as they are.
Ignix uses Instagram’s official API: no passwords, no browser extensions, no bot pretending to be you. A DM sent because the fan commented first is exactly what that API is for.
Either. Leave the keyword empty and every comment on that post gets the DM, or pick a word like “SONG” and leave the rest alone. You choose the posts too: one Reel, all of them, or the next one you publish.
The DM part, no: comment-to-DM exists on Instagram and Facebook, the networks that let a tool reply privately to a comment. TikTok and YouTube Shorts are in the scheduler, so the same clip goes out everywhere from one calendar.
The DM asks for their email before it sends the song — you decide whether it is required. The address is checked, saved in their contact with a tag for that release and visible in Contacts. To send it on to Mailchimp, Kit or similar, add a Zapier or Make step to the flow.
On Spark and Blaze it is one login for the project. On Scale, $49, up to three people get their own login, with roles and an approval step before anything goes out.
They say what you write. Write the message the way you talk to your fans — “thanks for listening, here’s the full song” — and it goes out like that, in your name. If you use the AI, give it a few of your own captions and it writes in your voice.