Brand listening and sentiment
Three things at once
SAVED SEARCHES. You tell Ignix what to watch for and it checks on its own. Only X and Reddit: no other network offers public search, and Ignix does not scrape. Go to Inbox > Mentions > "Manage searches" and add one: a name, the network, and what to look for. On X you can also tick "no retweets" and set a language without learning the syntax; if you know X operators ("exact phrase", OR, -is:retweet, from:user) you can type them straight into the query.
Brand listening is an INFERNO feature: saved searches, mentions, sentiment, themes and reputation alerts all live there. Inferno includes 50 saved searches; each X mention found spends 1 X credit from your monthly pool (see Plans and billing). If you downgrade, your searches are kept but paused, so nothing is lost if you come back up.
Why only Inferno: X is the network where people complain, and it is the only one that charges per API call — every mention we bring you from X costs money. Other tools solve this by putting X behind their most expensive tier or by asking you to pay X yourself. X actions spend X credits from Blaze up (each connected X account brings 500 a month), and the listening stays on the top plan.
How often they run: about once an hour for a search that keeps finding things, and progressively less often for one that comes back empty, down to every six hours. This is deliberate — most searches are quiet most of the time, and it keeps your quota for what matters.
What you do with a mention: read it, reply to it from Ignix, open it on the network, or mark it read. Replies go out through your connected account.
SENTIMENT. Every comment, direct message, review and found mention is labelled positive, neutral or negative automatically. Analytics > Inbox shows the split for the period, a summary of what people are talking about, the recurring themes, and the most recent negative messages so you can act instead of just looking at a bar. Message text used for this is deleted after 90 days.
ALERT. When negative messages in a day rise clearly above the usual average, Ignix warns you the same day. Configure it in Sparky AI > Replies & alerts: turn it on or off, set the minimum number of negative messages worth warning about (default 3), and choose which TEAM receives it. That last part matters in a company: whoever opened the account is rarely the person who handles reputation. With no team chosen, it goes to owners and admins.
What Ignix does not do here: Instagram, TikTok, Facebook and LinkedIn have no public search API, so nobody can search them without scraping. What you get on those networks is everything that reaches your own accounts — comments, DMs and reviews — which is labelled and counted just the same.