For salons, spas and studios
Your clients do not open a directory to find you. They comment on a reel or write “anything on Saturday?” — while the phone rings and someone is in the chair. Ignix answers that message with days and times as buttons, writes the appointment in your Google Calendar and sends the reminder under your name. For hair salons, barbers, nail and beauty studios, spas, and anything with a chair, a room or a table.
No marketplace commission · No per-booking fee · Google Calendar stays your agenda
1 · Under the reel
laura.m · 2 min
BOOK 🙋♀️
Sent you a DM 💬
2 · In the DM
Hi Laura! When suits you for the balayage? 📅
✅ Booked: Balayage · Sat 19, 10:30 · with Ana
3 · In Google Calendar
Balayage · Laura M.
Sat, Sep 19 · 10:30 – 12:30
Ignix · Ana
Reminder by email 24 h before · Laura is in your contacts, with her answers
A link in the bio still makes the client leave Instagram, open a page, create an account and find you again. Ignix books where they wrote you — on the calendar you already use.
A keyword under a post or a reel — “BOOK” — sends a DM with your services, days and times as buttons. No link, nothing to install, no account to create.
The same buttons in any Instagram, Facebook, WhatsApp or Telegram conversation, hung off a keyword or a welcome message. With Sparky, the AI agent, a plain “Saturday afternoon with Ana?” is enough.
A booking page with your photos, address and hours for the bio, the QR at the counter and the Reserve button on your Google Business listing — in the visitor’s language, with prices in your currency.
One calendar per stylist, therapist or room, inside your own Google account. The phone booking you write there blocks the slot in the chat and on the page; the appointment the bot takes appears there.
One engine — services with their own duration, people or rooms with their own hours, the questions you want answered before they arrive — set up the way each business actually works.
A 30-minute cut and a two-hour colour block the right amount of time, with a buffer to rinse and reset. Two chairs take two appointments at once. Let the client pick their stylist, or send them to whoever is free with the load spread evenly. “BOOK” under the transformation reel does the rest.
Short services, a full chair and a phone nobody can pick up. The first free barber takes the booking, the reminder cuts the no-shows, and the walk-in you scribble into Google Calendar closes that slot in the chat and on the page. Point the Reserve button on your Google listing here — and the WhatsApp your regulars already use.
Gel, acrylic, removal and nail art, each with its own duration — and a question like “removal needed?” or “got an inspo photo?” answered before they arrive. Instagram is your shop window; the DM under the post is where the appointment gets made. A photo per service on the booking page helps them choose.
Long appointments that cannot run into each other: buffers before and after, a minimum notice so nobody books for twenty minutes from now, reminders at 48 and 24 hours with your cancellation policy attached. Ask “first set or refill?” and the answer waits in the client’s profile.
Facials and treatments with their own length, treatment rooms as resources, and the questions a good first visit needs — skin type, concerns, allergies — asked at booking and saved in the contact, so the second visit starts where the first one ended.
Sessions by area, each with its own duration and price, with a buffer where the room needs resetting. Four weeks later the client writes “next one?” in the same WhatsApp thread — the keyword or Sparky books it. No app, no login, no phone call.
Rooms or therapists as resources, whichever runs out first: a 90-minute deep tissue blocks its room plus the 15 minutes it takes to turn it over. Ask about pressure, focus areas or injuries when they book. The client picks their therapist, or the first one free takes it.
Several rooms, several therapists, treatments of every length, hours per room. The booking page is the showcase — cover photo, a line about the place, the address with directions, a photo per treatment — in the visitor’s language with prices in your currency. Confirmation, reminder and any change go out under your name, colour and logo.
A consultation and a treatment are two services with two durations. A minimum notice keeps same-hour bookings out, the questions you need — which treatment, first visit, how they found you — are answered before the appointment, and your team gets every new booking with the client’s details. Reminders at 48 and 24 hours, with your cancellation policy.
At the studio or at the client’s door. Ask for the address as a required question, give each drip a buffer for the drive, and take the booking in the WhatsApp conversation — the slots arrive as a list they tap. Google Calendar shows the nurse where to be next.
A piercing is a 20-minute slot; a tattoo is a consultation first and a session of hours later — two services, two durations. Ask for placement, size and a reference in free text, cap how far ahead people can book, and let each artist’s own Google calendar carry the day. The confirmation lands in the client’s inbox with the appointment attached.
A class is a service with a room that has 10 spots and the hours of the class: it stays open until the tenth booking and closes after that. Private sessions sit next to it with one spot each. Members book from the bio link, the QR at the desk or the Instagram DM, and get the reminder the day before.
Set it once in Appointments; the DM, the web chat, the booking page and Sparky all obey it. These are the rules salons ask about first — the full list is on the bookings page.
Durations and buffers per service
20 minutes for a beard, 2 hours for a colour, 15 to reset the room — before, after or both.
People, rooms and spots
One spot for a chair, ten for a class. Hours, breaks and days off per person, not just per business.
Their stylist, or the first one free
Let the client choose who, or spread the load across whoever is free.
Notice, horizon and policy
Nothing sooner than 2 hours, nothing further than 60 days — your numbers. Your cancellation policy travels with the reminder.
The questions you need
Name, phone and email — required or optional — plus your own, as free text or a list of options. Answers land in the client’s profile.
Reminders that cost nothing
48, 24, 2 or 1 hour before, by email and in the chat they booked from. Move or cancel it in Google and the client hears within minutes.
The booking is one piece. The rest is the social media, inbox and automation tool a salon would be paying for anyway — in the same $39.
Every client who books lands in your contacts with their phone, email, answers and the conversation they came from. Tag them, add a note, write to them next time.
“PRICES” under a post sends the price list; “BOOK” sends the booking. Story reactions get a reply too. The common ones need no builder.
Instagram, Facebook and WhatsApp messages, comments under your posts and your Google Business reviews in one queue, with saved replies.
Before-and-afters to Instagram, Facebook, TikTok and your Google Business Profile from one calendar, with the best times to post and AI captions from Blaze.
The bubble on your site answers questions and opens the picker: service, day, time, details. With the AI seat, Sparky answers from your own price list.
Install Ignix on your phone from the browser: the inbox, the post calendar and the next appointments, with a push when a new booking lands.
Bookings with buttons — the DM block, the web chat and the booking page — are included from Blaze at $39 a month, with 3 social accounts, the unified inbox, the automations and AI content. Letting Sparky take appointments in conversation is part of the AI seat: included in Inferno at $79, or the $29 add-on on any plan.
No marketplace commission
No per-booking fee
Unlimited stylists and rooms — a person does not need an Ignix seat to receive bookings
Cancel in two clicks
Weighing it against Booksy or Fresha? Read the comparison, with prices as published
Add your services and your people, connect Google Calendar, switch it on. “BOOK” under your next reel does the rest. Included from Blaze at $39/mo.
A salon booking platform plus the social layer. It takes the appointment, keeps Google Calendar as the agenda, reminds the client and keeps their record — and it schedules your posts, runs your inbox and answers your DMs. It does not do point of sale, payroll, stock or a client app. If the till and the calendar must be one system, a salon suite is the right buy; if the calendar fills from Instagram and WhatsApp, this is the smaller, cheaper shape.
The same engine books a spa, a massage studio or a wellness center: rooms as resources, treatments with their own duration and buffer, several bookings at once where the place allows it, and the showcase page with photos, address and hours. Everything on this page applies.
Yes. A keyword under a post or reel — or a message to your account — starts a DM that offers services, days and times as tappable buttons, asks for the details you need and confirms. Nothing to install and no account to create. The only thing Instagram reserves for its partner apps is the “Book now” button on the profile, which is why the DM is what actually books there; the bio link and the story sticker take your booking page.
Yes, if you switch it on: a service done by several people offers the choice. Switch it off and the first one free takes it, with the load spread evenly. Each person has their own hours, breaks and days off, and their own Google calendar.
No. Reminders go by email — at 48, 24, 2 or 1 hour before, your choice — and, in the web chat, in the same thread they booked from. Email and chat cost nothing, which is why there is no per-message fee. If your no-shows only respond to a text, that is a real reason to pick a salon suite that charges for SMS.
No. Ignix takes the booking and the client’s details; you charge as you do today, at the counter or however you prefer. If card-on-file deposits are what keeps your no-shows down, that is what salon suites sell — our comparison guide says plainly which one does what.
No. Bookings are included from Blaze at $39 a month, and the same $39 covers the post scheduler for 14 networks, the unified inbox, the comment-to-DM automations, the website chat and AI content. There is no marketplace commission, no per-booking fee, and you can cancel in two clicks.
Yes. Give the room 10 spots and the hours of the class; the class stays open until the tenth booking. Private sessions sit next to it with one spot each. Buffers, notice and reminders work the same way.
The calendar does not: Google Calendar becomes the agenda, one calendar per person or room, and whatever you write there blocks the slot. What changes is where clients book — in the DM, the web chat and your own page instead of a marketplace app — and what you pay for: a flat plan with no commission on new clients. What you give up is the marketplace, the client app and card payments; if those fill your week, stay.
English, Spanish, Portuguese, French and German, picked from the visitor’s browser, with prices shown in your currency. The confirmation and reminder emails go out in the client’s language too, under your name, colour and logo.